Astro Boy is one the most successful manga and anime franchises in the world. The series was also among the first to embrace mass merchandise including action figures, collectible figurines, food products, clothing, stamps and trading cards. By 2004, the franchise had generated $3 billion in merchandise sales. The 1963 anime series became a hit on television in Japan and the United States. Astro Boy has been praised for its importance in developing the anime and manga industry. It has been featured on numerous greatest anime of all time lists and has partially inspired other authors in the creation of influential manga.
In the Astro Boy artwork by Sean Danconia there is retro Japanese culture wrapped up with classic American symbols and trademarks such as Coca Cola, the American Flag and Route 66 and drinking matcha through a vintage gas pump.