“What keeps me going back to DL Warfield is not just his obvious creative excellence, but also the passion he puts behind any project. He’s relentless; he really cares about your product. He will always be a part of my team.”
For DL Warfield, a roundly respected and highly accomplished creative crusader, having a multitude of talent, motivation and persistence has always been a good thing. Yet it is his theory, one which has made him one of the most revered persons in the creative field, that good could never substitute for greatness. Having the insight and intuition of a great artist, along with the intensity and prolific vision of a genius, have already proven critical to his success, which could have made it easy to become comfortable in his position, especially considering the recognition and reward he has received for consistently breaking new creative ground on an international level. It is Warfield’s continued ambition, undaunted aspiration, and personal commitment to artistic elevation that pushes him to bring new ideas to creation and fearlessly pursue whatever comes next, giving every project a golden touch.
A graduate of Washington University’s School of Fine Arts (under scholarship for Track and Field as well as Football, where he was team captain and 1st team All-Conference for both sports), DL won 8 conference championships as a sprinter in the 55m, 100m & 200m dashes while earning a Bachelor’s Degree in Painting. Intent upon building an illustrious career from a foundational position as an intern for Edison Brothers Stores, Inc., the St. Louis native soon became designated as a Product Developer and designer for the fashion retail corporation, creating logos and clothing designs for their super-successful Oaktree, Shifty’s and Factory brand divisions.
Before long, Tommy Boy Records came calling, resulting in his acceptance of the title Head Designer of the powerful record label’s clothing line, which proved to be one of the most important decisions of his life. The move to Tommy Boy, which happened to be his first position in the music industry, won D.L. many invaluable contacts, eventually leading him from New York to Atlanta, and from the high ranks of Tommy Boy to an all new empire that awaited his presence – LaFace Records.
With a whole new opportunity and numerous new objectives as the resident Art Director, DL’s tenure at LaFace allowed him to work with some of today’s hottest recording artists, simultaneously elevating his own reputation and gathering high level recognition throughout the music industry. Citing Usher, TLC, OutKast and Pink as some of his favorite assignments with LaFace, he also received critical acclaim for designing the album artwork for OutKast’s 1996 LP, ATLiens, as well as TLC™s final album, FanMail. After LaFace shut its doors in 2000, DL took full advantage of the solid relationships that he had developed both inside and outside of the label, turning his already-burgeoning company into a full-fledged corporate force, with a client list that validated his decision to remain in Atlanta instead of joining many of his former co-workers.
Since the beginning of the new millennium, his creative company GOLDFINGER c.s. has delivered works for Nike, Sprite, Heineken, Anheuser-Busch, Geffen Records, Sony Latin Entertainment, DreamWorks, SonyBMG, OutKast Inc., Universal Records, HBO, Virgin Records, Coca-Cola, Adidas, Church’s Chicken, Vibe Magazine, Atlanta’s 97.1 Jamz, and automotive giant GMC to it’s roster of past, present and future clients (to name a very select few), making GOLDFINGER c.s. one of the most consistent creative service companies around. In 2002 DL received a national award from Bacardi Liquor for being a Cultural Architect, and making major contributions in the areas of visual media and branding, in the urban, youth and entertainment markets and he was also selected as a finalist in the Hennessy Black Masters Art Competition in 2007. In 2004 & 2005, DL was the winner of the Timberland Community Outreach Program that took place in Atlanta, and was commissioned to design a signature boot for Timberland, along with a mural executed by a team of artists and area residents. Recent projects include designing The Michael Jackson Remix Suites for Motown Records, Usher’s Here I Stand album and tour art, album art for Earth, Wind and Fire, outdoor signage and advertising for Crown Royal & Heineken, clothing design and product development for Nordstroms and the RyanKenny clothing company, as well as album art for Interscope recording artist Keri Hilson’s debut album In a Perfect World, and the co-development of a line of timepieces, and The Come Up — a fictional inspirational book for teenagers pursuing their dreams of breaking into the music business. He even keeps a regularly updated blog called Piece of My Love, where he posts his ever-growing catalog of painted and drawn fine art, including pastels, oil and charcoal-based illustrations.
Even as DL continues to build GOLDFINGER c.s. and involve himself in new business ventures, he insists on making time to coach youth sports, including football, baseball and softball, and also volunteers his time to The New Look Foundation, Usher’s charity organization, which provides valuable experiences and opportunities to underprivileged children, motivating them to take an ambitious new look at life, education and future careers. As he continues to support various community awareness programs, his passion to diversify has only intensified, and the Creative Crusader is now intent on building cultural, social and creative bridges. And while DL Warfield may be the total opposite of the movie character that shares the name of his company, GOLDFINGER c.s. is undoubtedly making a permanent mark on the global creative community through the golden touch of its founder and creative principal.
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